At mediate.ly, we are driven every day to deliver a better quality of life – for our clients, for consumers, and for one another.  Mediate.ly is an omni-channel media company,
powered by AI and smart marketers.

Our Story

Mediate.ly was built to serve a need that we experienced in the market while working with programmatic vendors at our sister organization, Primacy – a digital-first agency providing best-in-market strategy, creative, and analytics to Fortune 500 companies. We are driven every day to deliver a better quality of life – for our clients, for consumers, and for one another.

Through omnichannel advertising, powered by AI and smart marketers, today we deliver and optimize all media based on how consumers consume it. Our people are curious marketers, passionate learners and humble in their approach. Smoke and mirrors don’t exist here. This is marketing, reimagined.


Rosie Walker

Rosie Walker, President

If you think a machine is relentless, you haven’t met Rosie. With over 20 years of experience developing marketing strategies, our visionary leader has a deep instinct for matching data-driven insights with leading-edge media buying practices. Rosie has overseen campaigns for The Hartford, TIAA, Gonzaga University, Middlesex Hospital and Amica. She spends her waking hours leveraging data, and is rumored to dream about strategic personas.

Andrew Perry

Andrew Perry, VP Revenue Operations

Andrew is dedicated to successful client outcomes combining campaign management experience with a strong business acumen. He works cross-functionally with media and creative teams to create progressive omni-channel campaigns informed by data and serviced by human intelligence. His digital marketing background is extensive, including search, social media, and retargeting strategies focused on driving results. If you have a spare hour, ask him about lead generation.


Felicia Bryan

Felicia Bryan, Digital Media Associate

I enjoy exploring and soaking up the sun! I'm always on the lookout for new places with the best views.

Josh Marcial

Josh Marcial, Digital Media Associate

A picture is worth 1000 words :) !

Trey Stepeck

Trey Stepeck, Senior Media Associate

My appreciation for sunsets, tequila, and Boston sports is genetic.

Emma Plourd

Emma Plourd, Media Manager, Social

My family and I love spending Football Sunday's together, occasionally making our way down to Dallas for a game!

Callis Sims

Callis Sims, Senior Marketing Manager

My wife and I love traveling as much as possible. We are always looking for the next adventure.

Alejandra Leon

Alejandra Leon, Associate Director, Campaigns

Embracing every moment on this journey.