
University College at Washington University has been providing continuing education and programs since it’s founding in 1931, however, by 2016 there they have seen a 5% decline in enrollments year over year for several years. Frustrated with diminishing returns from traditional open-house and remarketing methods, Jon Hinderliter—Director of Marketing & Communications, needed to make a change in the way he was marketing to their prospective students. “We needed to turn the corner on our digital marketing efforts to become more data-driven while increasing both inquiries with lead generation and raising brand awareness ,” says Hinderliter. University College sought the expertise of mediate.ly. An independent trading desk and lead generation media company, mediate.ly differentiates itself through its high-touch engagement and integration with client teams. Without an infinite source of funding, reaching a new prospect with a lack of brand awareness was a challenge; and finding a different approach from previous years’ efforts was also tactical challenging.