3 Reasons Roku Buying Dataxu is a Good Thing
Last Tuesday, Roku announced that they would be acquiring dataxu for $150 million in cash and stock. While the details of the deal are still unknown—Roku is a public company—there are some good things that will come of this deal agencies, advertisers and other partners will benefit. Here are 3 reasons why Roku buying dataxu is a good thing for advertisers.