What Does Our "New Normal" Advertising Look Like During the Coronavirus?

It’s been about a week since the President declared a national emergency for the coronavirus.  The situation is changing each day and how it is affecting our business, friend and family interactions.  From washing our hands to sheltering in place, this new normal has not likely come to fruition just yet.  But I am hopeful that we will come together as a community to help each other, even if from a distance.

3 Takeaways from the HCIC in Orlando

Last week I made the short trip to Orlando where Healthcare Marketers and Professionals gathered for Greystone’s Annual Healthcare Internet Conference (HCIC). It was great to catch up with colleagues and clients, meet new friends, and gather inspiration from presenters and exhibitors. I can’t say that there were any revelations or new trends this year that felt transformative. However, three common and important themes did emerge.  

Creative Matters: 3 Ways Creative Affects Campaign Performance

In the mighty world of programmatic advertising, marketers have the power to target and retarget groups of people based on demographics, behaviors, psychographics and website visits at their fingertips.  We can serve ads to the right person, at the right time and at the right place—new channels and tactics are coming on board each quarter from newer display publishers, audio, TV and digital out-of-home.  Programmatic is such a strong channel it is estimated that 87.5% of all display media will be bought this way by 2021.  It is all about the data!  Or is it?  We put a great deal of emphasis

Enhancements Announced at Facebook’s F8 Conference

Here are 3 that will impact your social marketing On April 30th, Facebook held F8, their annual conference to announce their latest product changes and launches. With privacy as a top concern, CEO Mark Zuckerberg stressed the company's shift to focus on connecting people and communities within protected spaces. Will the newest product enhancements benefit consumers, and marketers alike?