October 14, 2019 – Mediate.ly, an independent trading desk and digital media service provider, announced today it has been selected by Northeastern State University to lead enrollment marketing and media buying for its undergraduate and graduate degree programs.
Northeastern State University is a public university with its main campus in Tahlequah, Oklahoma. The university also has two other campuses in Muskogee and Broken Arrow, as well as online. NSU is Oklahoma’s fourth-largest public four-year institution and one of six regional institutions governed by the Regional University System of Oklahoma. They offer undergraduate, graduate, Doctor of Optometry, and certificate programs through in-person and online courses.
Through a public RFP, the university sought a partner with experience in the higher education industry, strategic marketing capabilities and expertise in media buying and planning.
“We chose mediate.ly as our agency partner because of their track record of understanding the nuances of higher education, and their depth of expertise in digital media buying and strategic marketing,” said Dan Mabery, NSU vice president for University Relations. “We are excited to work closely with mediate.ly to achieve our aggressive enrollment goals.”
“Northeastern State University is uniquely positioned to serve students across the state, country and around the world. Today’s students have a broad range of educational options, and NSU offers a wide variety of degrees, locations and modalities that meet today’s student where they are in their journey,” said Rosie Walker, Mediate.ly president and strategic lead.
“We’re excited to be working together to achieve strategic results as a partner that will benefit a broader audience of prospective students. Our goal is to connect students with the amazing opportunities at NSU.”
Mediate.ly is an omni-channel programmatic advertising company, powered by AI and smart marketers. Mediate.ly combines deep audience insights, powerful technology and brilliant thinking to get the right message to the right audience at the right time and immediately move them to action. Mediate.ly’s mission is to use data to understand the rational and emotional motivators of target audiences to enable clients to better connect with their consumers. We work across multiple industries including Higher Education, Health Care and Consumer brands. Clients include Miami University, Washington University, BantamWesson, Sarasota Memorial Health, Little Company of Mary and others. For more information, please visit mediate.ly, or drop us a note at firstname.lastname@example.org.