WashU Case Study – Landing Page – Main Content
Connecting Prospects to Programs.
Enrollment Marketing to the Adult Learner.
University College at Washington University has been providing continuing education and programs since it’s founding in 1931, however, by 2016 there they have seen a 5% decline in enrollments year over year for several years. Frustrated with diminishing returns from traditional open-house and remarketing methods, Jon Hinderliter—Director of Marketing & Communications, needed to make a change in the way he was marketing to their prospective students. “We needed to turn the corner on our digital marketing efforts to become more data-driven while increasing both inquiries with lead generation and raising brand awareness ,” says Hinderliter.
In this case study you will hear more about:
- A detailed explanation of University College’s challenges to overcome
- A visual media flow showcasing tactics used and how
- Specific media performance metrics and business results