Newtown Savings Bank

Campaign Objective

Grow new Mortgage and Checking applications for a local bank.


In an industry known for the big banks taking over markets with ease, a local bank wanted to showcase its presence for treating its customers like heroes and people and not account numbers on a spreadsheet. Additionally, the launch of a new campaign concept added complexity to the market to drive business away from those big banks and drive interest to its local consumers. Using a retargeting approach to “cross-pollinated” ad messaging targeting Mortgage seekers with Checking ads, and vice versa, the team was able to increase application engagement and thus drive down the cost per acquisition for those people seeking 30-year mortgages and new checking accounts with the bank.


32% decline in Mortgage and Checking Application CPA over a 4-month period