Drive Open House registrations for new Montessori Middle/High School.
Launching a new private school in a city like Philadelphia is no easy feat! The best way to share the educational mission and approach is in person. This campaign was designed to promote awareness of the new academy and drive leads for the open house dates. Starting with a refined target was essential as we did not have time, nor budget to waste. Without the benefit of the client’s first-party data, persona development informed segmentation. Laser-sharp targeting, combined with zip code targeting, day-parting, and mobile heavy delivery were the elements of an efficient and effective campaign.
52 leads for the first open house in just 14 days.