Now you can connect with your audience like never before. Sharpen your focus. Reduce waste. And continually calibrate and improve. Mediate.ly optimizes your advertising dollars and backs it up with fraud-free, validated inventory. This is programmatic as it was meant to be.
Your audience is telling us everything we need to know about them. By capturing behavioral, psychographic, and demographic insights from their digital advertising activity, we can continually enhance your campaign’s performance.
By using top-tier machine learning technologies, we not only target the right person at the right time on the right device. We also optimize your campaign in real time for ever-increasing effectiveness. Your audience is dynamic. Now your marketing can keep up so that every ounce of your campaign has maximum impact. Whether across display, video, connected tv, digital outdoor, social, or radio, we build the plan that will connect with your target.
Mass marketing is a thing of the past. Now you can get to know your customer on the most granular, individual level imaginable. Audience insights help us understand your first-party data and build personas for efficient, effective targeting. You’ll gain actionable intelligence on audience behaviors to inform smarter advertising decisions through our audience analytics. This information empowers you to optimize your creative and UX to be more effective, helping you capture more customers online.
“There’s a lot of industry hype about programmatic, combined with trepidation. We work hard to do more than just buy media. The mediate.ly team cares about our clients’ businesses, digs deep on understanding their customers, and uses technology and experience to deliver better results.”
Think of your marketing as a conversation. By compiling data segments of users who are interacting with your digital advertising, we create responder profiles that will optimize your campaigns. These responder insights are backed by data, helping us unlock the emotional and rational receptivity of consumers. We’ll uncover the best times of day, devices, and other behaviors that will improve connections between your audience and your brand.
When your campaign finally launches, our work is just beginning. We’ve carefully chosen our optimization approach by both identifying micro-trends and leveraging AI technologies. We’ve found this allows us to implement key strategies in real time, such as day-parting, creative cycling, domain blacklisting and identifying campaign content enhancements. Not only will we optimize from our end, but we’ll provide specific advice on creative to make that connection even stronger.
As good as it sounds, it’s even better when you see it in action.
