Consumer – Introduction – Section
Consumer brands need to stand out in a crowded market as big and small marketing budgets alike compete for engagement. Mediate.ly uses conventional and progressive digital tactics to deploy your brand’s message to the right consumer, at the right time and place.
Why do consumer brands choose mediate.ly?
Blending a variety of personas and data attributes
Capture the effectiveness of cross-device advertising
Work independently or in collaboration with agencies of record
Research and data to inform media plans or optimizations
Wide variety of programmatic advertising tactics.
Consumer Media Services – Section
Search Engine Marketing (SEM)
Typically placed into branded and unbranded, and further split to represent steps in the marketing funnel, search ads and keywords are built to drive the most relevant traffic to your site for those ready to act today.
Whether in feed ads on Twitter, Snapchat or Instagram, or lead ads on Facebook or LinkedIn, mediate.ly understands each platforms’ nuances to drive traffic, conversions, or their influence of data of these platforms across other mediums within a campaign.
Reach your viewers with streaming TV through smart TVs and OTT (over-the-top) devices such as Roku, Fire Stick, Chromecast and Apple; including Hulu placements as well.
Pre-roll video drives brand and product engagement; and like TV, it can positively affect your brand’s search activities.
In partnership with TripleLift, Native ads offer your advertisers to showcase their thought leadership content from articles or blogs on websites that use ad blocks that take on the form and function of the rest of the site. This tactic is more about driving engagement and less about driving leads.
At work, home or on the go, local radio sites, podcasts and Spotify radio offers advertisers to expand their brand message to either a broad or a very targeted audience.
Digital Out-of-Home (DOOH)
Billboards, Gym TV screens, Mall Kiosks, Retail Point-of-Purchase (POS) screens, mediate.ly can distribute your advertisers’ message digitally to a group of screens within a geography and demography. We also receive data of mobile devices that were exposed to DOOH screens used in retargeting across other tactics we deploy, further expanding your media plan.
Yes of course, display ads were the foundational ad format of programmatic since its inception since the late 2000’s. Whether mobile, tablet, and laptop devices; in-app or web browser-based ads, mediate.ly does it.
Private Marketplace (PMP)
While all are placements start with above industry standard brand safety and pre-bid viewability settings (much to our inventory suppliers’ chagrin) we often deploy specific publisher- or goal-oriented PMP deals to increase our change of winning bids and improving performance.
Consumer – Targeting Capabilities – Section
Convert your CRM database or email database into an online audience to distribute your ad messages across all our addressable inventory.
With numerous data partnerships, target users on addressable inventory—where third-party demographic, behavioral and psychographic attributes can be applied.
Unearth subsets of data attributes representing consumers that interact with media at different points of their research and buying cycle for your goods and services.
Keyword & Contextual Targeting
With Grapeshot, we serve ads by placing them on sites—and pages within sites—based on a custom keyword list. Lean into breaking news articles or stay away from questionable content.
Used to serve ads in a specific order, targeting users based on their previous exposure from other ads.
Re-engage potential customers and influencers by encouraging them to call, download, submit a form or buy now.