To increase patient lifetime value, compete with consumerism and constantly increase new patient visits, marketers need to attribute their efforts for budgets spent, across all channels and tactics. As a media company, mediate.ly aligns tactics to the appropriate personas within a given campaign for precision targeting and optimal return on investment.
The bottom line, working in healthcare is an innate part of our mission as we are driven every day to delivery a better quality of life, ensuring potential patients and their caregivers get to the treatments and information they need from the providers we help advertise.
Our media plans are built to drive conversions to your site—appointment request, information session registrations, or increase MyChart engagement to name a few—however, we understand and deploy the tactics necessary to increase demand influencing lead generation.
Provide your advertisers streaming TV through smart TVs and OTT (over-the-top) device such as Roku, Fire Stick, Chromecast and Apple; including Hulu placements as well.
Pre-roll video drives brand and product engagement; and like TV, it can positively affect your brand’s search activities.
In partnership with TripleLift, Native ads offer your advertisers to showcase their thought leadership content from articles or blogs. This tactic is more about driving engagement and less about driving leads.
Whether on local radio sites, podcasts or Spotify, radio offers advertisers to expand their brand message to either a broad or a very targeted audience.
Digital Out-of-Home (DOOH)
Billboards, Gym TV screens, Mall Kiosks, Retail Point-of-Purchase (POS) screens, mediate.ly can distribute your advertisers’ message digitally to a group of screens within a geography and demography. We also receive data of mobile devices that were exposed to DOOH screens used in retargeting across other tactics we deploy, further expanding your media plan.
It goes without saying, display ads were the foundation of programmatic since its inception since the late 2000’s. Whether mobile, tablet, and laptop devices; in-app or web browser-based ads, mediate.ly does it.
Private Marketplace (PMP)
Consolidate your publishers and vendors with mediate.ly by asking us to deploy inventory on high impact inventory. Want to run ads on Hearst RON, CNN, or Fox Sports? We have you covered.
With numerous data partnerships, target users on addressable inventory—where third-party demographic, behavioral and psychographic attributes can be applied.
Unearth subsets of consumers that interact with media at different points of their research and buying cycle for your advertisers’ products and services.
Keyword & Contextual Targeting
With Grapeshot, we serve ads by placing them on sites—and pages within sites—based on a custom keyword list.
Used to serve ads in a specific order, targeting users based on their previous exposure to other ads.
Re-engage potential customers and influencers by encouraging them to call, download or submit a form.
Convert your CRM database or email database into an online audience to distribute your ad messages across all our addressable inventory.