To increase patient lifetime value, compete with consumerism and constantly increase new patient visits, marketers need to attribute their efforts for budgets spent, across all channels and tactics. As a media company, mediate.ly aligns tactics to the appropriate personas within a given campaign for precision targeting and optimal return on investment.
The bottom line, working in healthcare is an innate part of our mission as we are driven every day to delivery a better quality of life, ensuring potential patients and their caregivers get to the treatments and information they need from the providers we help advertise.
Our media plans are built to drive conversions to your site—appointment request, information session registrations, or increase MyChart engagement to name a few—however, we understand and deploy the tactics necessary to increase demand influencing lead generation.
Media Services
Search Engine Marketing (SEM)
Capture the attention of patients and influencers based on branded and non-branded service line terms they search, at various stages in their research.
Social Advertising
Using a variety of ad formats across Facebook, Instagram, LinkedIn and Twitter, leverage the influence social has on potential patients and their influencers have on generating new leads for your service lines.
Programmatic Advertising
Applicable across a variety of channels, programmatic ads inherently target the right person, at the right time, and the right place. The following list is an example of some of our programmatic channels.
Connected TV – streaming TV through smart TVs and OTT (over-the-top) device such as Roku, Fire Stick, Chromecast and Apple; including Hulu placements as well. Patients and caregivers exposed to TV ads are more likely to engage with other channels ensuring your service line gets frequency.
Online Video – pre-roll video drives brand and service line engagement; and like TV can positively affect patients’ search activities.
Native – In partnership with TripleLift, Native ads offer advertisers to showcase their thought leadership, promoting content such as a health & wellness information. This tactic is more about driving engagement and less about driving leads.
Streaming Radio – Whether on local radio sites, podcasts or Spotify, radio offers advertisers to expand their brand message to either a broad or a very targeted audience.
Digital Out-of-Home (DOOH) – Billboards, Gym TV screens, Mall Kiosks, Retail Point-of-Purchase (POS) screens, mediate.ly can distribute your message digitally to a group of screens within a geography and demography. We also can receive data of mobile devices that were exposed to DOOH screens used in retargeting across other tactics we deploy.
Display – It goes without saying, display ads were the foundational ad format of programmatic since its inception since the late 2000’s. Whether mobile, tablet, and laptop devices; in-app or web browser-based ads, mediate.ly can serve your ads to patients and caregivers.
Targeting Capabilities
Audience Targeting
With numerous data partnerships, target users on addressable inventory—where third-party demographic, behavioral and psychographic attributes can be applied.
Segmentation
Unearth subsets of patients and influencers that interact with media at different points of their research and buying cycle for service line campaigns.
Keyword & Contextual Targeting
With Grapeshot, we serve ads by placing them on sites—and pages within sites—based on a custom keyword list.
Sequencing
Used to serve ads in a specific order, targeting users based on their previous exposure to other ads.
Retargeting
Engage potential patients and influencers by encouraging them to call, request an appointment or take a risk assessment.
CRM Targeting
Convert your CRM database or email into an online audience to distribute your service line messages across all our addressable inventory.