Higher Ed – Introduction – Section
Higher Education institutions are challenge with increasing yield from their enrollment marketing campaigns, capture the attention of shrinking audiences and total addressable markets. Some have a brand awareness problem; others find it difficult to differentiate. Mediate.ly can work the problem with your organization to drive the most qualified potential students for your undergrad, graduate or continuing education programs.
Why do higher education institutions choose mediate.ly?
We use data to learn from and improve campaign targeting as campaigns progress.
To increase inquiries on hard-to-market degree & certificate programs.
Engage with research from the start, iterative and constantly refine. Never settling with the results in front of us.
Communication and customer service. We make it easy to work with us.
Higher Ed Media Service – Section
Search Engine Marketing (SEM)
Typically placed into branded and unbranded, and further split to represent steps in the marketing funnel, search ads and keywords are built to drive the most relevant traffic to your site for those ready to act today.
Whether in feed ads on Twitter, Snapchat or Instagram, or lead ads on Facebook or LinkedIn, mediate.ly understands each platforms’ nuances to drive traffic, conversions, or their influence of data of these platforms across other mediums within a campaign.
Reach potential students and their families with streaming TV through smart TVs and OTT (over-the-top) devices such as Roku, Fire Stick, Chromecast and Apple; including Hulu placements as well.
Pre-roll video drives brand and product engagement; and like TV, it can positively affect your school’s search activities.
In partnership with TripleLift, Native ads enable you to showcase your thought leadership content from articles or blogs on publishers that use ad content blocks that take on the form and function of the rest of the site. This tactic is more about driving engagement and less about driving leads.
At work, home or on the go, local radio sites, podcasts and Spotify radio offers advertisers to expand their brand message to either a broad or a very targeted audience.
Digital Out-of-Home (DOOH)
Billboards, Gym TV screens, Mall Kiosks, Retail Point-of-Purchase (POS) screens, mediate.ly can distribute your message digitally to a group of screens within a geography and demography. We also receive data of mobile devices that were exposed to DOOH screens used in retargeting across other tactics we deploy, further expanding your media plan.
It goes without saying, display ads were the foundational ad format of programmatic since its inception since the late 2000’s. Whether mobile, tablet, and laptop devices; in-app or web browser-based ads, mediate.ly does it.
Private Marketplace (PMP)
We can consolidate the number of publishers and vendors deploying ads on high impact inventory.
Higher Ed – Targeting Capabilities – Section
With numerous data partnerships, target users on addressable inventory—where third-party demographic, behavioral and psychographic attributes can be applied.
Unearth subsets of data attributes representing consumers that interact with media at different points of their research and buying cycle for your goods and services.
Keyword & Contextual Targeting
With Grapeshot, we serve ads by placing them on sites—and pages within sites—based on a custom keyword list. Lean into breaking news articles or stay away from questionable content.
Used to serve ads in a specific order, targeting users based on their previous exposure from other ads.
Re-engage potential customers and influencers by encouraging them to call, download, submit a form or apply now.
Convert your accepted students databases into an online audience to distribute digital ad messages across all our addressable inventory.